Impact
Beautiful metal, without the mountain.
Mining new gold and platinum moves huge amounts of earth and uses a great deal of energy. Recycling the metal we already have avoids almost all of it.
Gold
98%+
At least 98% lower carbon footprint than newly mined gold.
Platinum
94%+
At least 94% lower carbon footprint than newly mined platinum.
Per wedding band
What one ring really means.
Carbon footprint of the precious metal in a typical 5g 18ct gold band and a 7g platinum band.
18ct gold band
Platinum band
Illustrative figures from published life cycle data (cradle-to-gate, precious metal content only). Conservative 98% and 94% figures are widely considered as a minimum saving.
Beyond carbon
Recycled metal needs no new extraction.
Land
No new mine site, waste rock or tailings. Mining is one of the most direct pressures on forests and habitats worldwide.
Water
Recycled platinum uses around 99% less water than newly mined platinum, according to independently reviewed industry data.
Ore
Gold ore grades keep falling, so more rock is moved for every ounce. ROC re-uses metal already above ground.
Our honest position
What we don't claim.
- — ROC metal was mined at some point in the past. Recycling avoids new mining; it doesn't undo old impacts.
- — Refining isn't impact-free. It uses energy and is carefully regulated — its footprint is far smaller, not zero.
- — Our figures cover the gold or platinum only, not diamonds, packaging or the whole manufacturing process.
- — Responsible mines exist. We simply believe re-using what we have is the better first choice.